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The occasion for the article appeared to be Zingerman's 25th anniversary, and how the deli and the company's associated businesses are expected to bring in $30 million in revenues this year.
My cohort entered graduate school at U of M in the fall of 1984. As best as I can recall, I was never aware during my years in school there of how new Zingerman's really was, at the time. Perhaps the brick exterior just made it look old. My final two years of grad school (1987-88 and 1988-89), I lived on East Kingsley, just a few blocks east of Zingerman's. I wouldn't say that I frequented the place, but I certainly enjoyed a bagel or a sandwich there from time to time.
Congratulations to everyone at Zingerman's for their accomplishments, longevity, and recognition by the New York Times.